Does creating content for your community feel like shouting into the void? Do you manage a website or community newsletter that’s in need of fresh, effective content? Are you tasked with keeping residents informed and engaged, but don’t have a clear content strategy? Or maybe you’re already producing content across multiple channels — but it’s not landing the way you'd hoped.
You’re not alone. With increasing expectations around transparency, accessibility, and engagement, local governments face unique challenges in getting the right messages to the right people, at the right time.
In this interactive workshop, our Senior UX and Content Strategist Rebel Boylan will share practical techniques to help local government professionals communicate with clarity, consistency, and purpose.
You’ll walk away with a content strategy you can actually use; one that’s focused on informing and engaging your community, not just ticking boxes.
Who is this workshop for?
This session is ideal for communications officers, digital content creators, engagement specialists, marketing teams, and anyone in local government involved in creating and managing public-facing content.
What we’ll cover:
The workshop will be delivered in three sections:
- Create - Building a content plan tailored for local government needs
- Write - Creating community-focused, accessible content that performs well and builds trust
- Share - Distributing content effectively and measuring impact across digital and offline channels
We’ll explore topics including:
- Strategic content planning for councils
- Content calendars, tools and templates to streamline your process
- Writing for accessibility and community engagement
- SEO principles for local government
- Content pillars and message consistency
- Repurposing content for maximum reach
- Evaluating success and reporting on outcomes
Ready to make your content work harder for your team and your community? Join us and turn your communications from obligation to opportunity.
About Rebel
Rebel Boylan is our Senior UX and Content Strategist at ALYKA. Working as part of the Creative Team, she leads user research projects and develops content strategies that improve digital experiences. Her work spans information architecture, UX, campaign strategy, brand messaging, and copywriting.
With a strong interest in how communication and technology intersect, Rebel creates strategies that help brands connect with the right audiences and achieve their goals. When answers aren't clear, she uses research to uncover them.
Having worked with clients across government, not-for-profits, and business, she brings a mix of data and storytelling to solve marketing problems and improve the way people interact with digital content. She's driven by curiosity and a love of learning, always looking for better ways to communicate, influence, and create meaningful digital experiences.
