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Creating a Unified Marketing Campaign: Planning

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Bohlsen Group

201 S Capital Ave

Suite 650

Indianapolis, IN 46225

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So what exactly is unified marketing?

As we move forward into a more digital and integrated age, it’s more important than ever to create a marketing strategy that combines all tactics around a key message. Rather than focusing on an individual tactic, a unified marketing strategy incorporates all marketing channels to communicate with your target audiences.

Plan writing can only take place once crucial information is gathered from discovery and research. Hear from Bohlsen Group tactical leads as they explain how they create a unified plan that incorporates the perfect mix of earned, owned, and paid media tactics.

This workshop is immediately followed by a CSR Roundtable on Workplace led by Bohlsen Group's Founder and President, Vicki Bohlsen, along with Kathy Pedrotti Hays. We hope you’ll join us for both (separate RSVP requested).

Presenters:

Andrew Hayenga: Vice President, Nonprofit & Corporate

As vice president of Bohlsen Group’s nonprofit and corporate divisions, Andrew provides vision and leadership necessary to help organizations develop consistent and effective brand identities across all platforms. He gets our current and potential clients, or partners as he likes to call them, excited about the power of storytelling and the value of more effectively sharing their brand narrative.

Spencer Hotz: Account Executive

Spencer's ability to think outside the box contributes to the strong results he is able to drive for Bohlsen Group clients. His creative approach to strategic planning is integral to the development of approaches and deliverables that comprise our strategic planning discipline, as he has led internal teams in the creation of plans for nonprofit, corporate, and entertainment & events clients.

Directions & Parking:

Bohlsen Group is located in the Pan Am Tower at 201 South Capital Ave in Downtown Indianapolis. As a bonus, during this session we'll be showcasing our brand new office space!

Street parking is available along Capital Ave and Illinois Street and garage parking is available in the Pan Am Plaza parking garage. Entrance to Pan Am Tower is off of Capital Ave just south of Georgia Street.

Additional downtown parking options: downtownindy.org/get-around-downtown/park

Additional downtown parking options: downtownindy.org/get-around-downtown/park

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Bohlsen Group

201 S Capital Ave

Suite 650

Indianapolis, IN 46225

View Map

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