Free

Creating a Unified Marketing Campaign: Measurement & Reporting

Event Information

Share this event

Date and Time

Location

Location

Bohlsen Group

201 S Capitol Ave

Suite 600

Indianapolis, IN 46225

View Map

Friends Who Are Going
Event description

Description

So what exactly is unified marketing?

As we move forward into a more digital and integrated age, it’s more important than ever to create a marketing strategy that combines all tactics around a key message. Rather than focusing on an individual tactic, a unified marketing strategy incorporates all marketing channels to communicate with your target audiences.

No campaign is worth launching if you are not measuring its success. Hear from Bohlsen Group experts on the various tools used to ensure that data is being collected, measured, and reported both internally and to stakeholders.

Presenters:

Andrew Hayenga: Vice President, Nonprofit & Corporate

As vice president of Bohlsen Group’s nonprofit and corporate divisions, Andrew provides vision and leadership necessary to help organizations develop consistent and effective brand identities across all platforms. He gets our current and potential clients, or partners as he likes to call them, excited about the power of storytelling and the value of more effectively sharing their brand narrative.

Lauren Parke: Executive, Account Services

As Executive of Account Services, Lauren oversees Bohlsen Group's capacity planning and resource allocation while serving the project management role on client accounts. In addition to her project management role, Lauren also led an internal team in developing a customized measurement program for both media relations and online media designed to offer a complete view of marketing, advertising and PR efforts.

Preview this interactive workshop by reading through Lauren's articles on measurement and its value to a marketing campaign.

Directions & Parking:

The Bohlsen Group offices are located in the Pan American Building, right across from the Convention Center at the corner of Capitol St and Georgia St. There is metered street parking available on Illinois and Capitol streets. Garage parking is available under the Pan Am Plaza building and across Georgia Street in the Circle Centre garage.

Downtown parking options: downtownindy.org/get-around-downtown/park


Share with friends

Date and Time

Location

Bohlsen Group

201 S Capitol Ave

Suite 600

Indianapolis, IN 46225

View Map

Save This Event

Event Saved