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Creating a Unified Marketing Campaign: Implementing
Thu, July 20, 2017, 3:00 PM – 4:15 PM EDT
So what exactly is unified marketing?
As we move forward into a more digital and integrated age, it’s more important than ever to create a marketing strategy that combines all tactics around a key message. Rather than focusing on an individual tactic, a unified marketing strategy incorporates all marketing channels to communicate with your target audiences.
Implementation of a clearly defined strategic plan takes on a variety of tactics deemed best for the client: grassroots marketing, social and earned media relations, digital and traditional advertising, and much more. Hear from Bohlsen Group tactical leads as they demonstrate how to successfully launch a winning campaign.