Creating a Unified Marketing Campaign: Discovery & Research

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The Downtown Speak Easy

47 South Meridian Street

Indianapolis, IN 46204

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So what exactly is unified marketing?

As we move forward into a more digital and integrated age, it’s more important than ever to create a marketing strategy that combines all tactics around a key message. Rather than focusing on an individual tactic, a unified marketing strategy incorporates all marketing channels to communicate with your target audiences.

The first step in creating a successful unified marketing campaign is to uncover data to help determine resources and capacity, competition, key messaging, and so much more. Hear from Bohlsen Group strategic leads as they explain how they tackle this crucial step both internally and with our clients.

This workshop is immediately followed by a CSR Roundtable on Governance and Transparency led by Bohlsen Group's Founder and President, Vicki Bohlsen, along with Kathy Pedrotti Hays. We hope you’ll join us for both (separate RSVP requested).

Presenters:

Andrew Hayenga: Vice President, Nonprofit & Corporate

As vice president of Bohlsen Group’s nonprofit and corporate divisions, Andrew provides vision and leadership necessary to help organizations develop consistent and effective brand identities across all platforms. He gets our current and potential clients, or partners as he likes to call them, excited about the power of storytelling and the value of more effectively sharing their brand narrative.

Courtney Alvey: Senior Account Coordinator

As a senior account coordinator, Courtney brings a remarkable amount of critical thinking to the table to lead Bohlsen Group's strategic planning services. Her approach to research and discovery has helped the Bohlsen team develop numerous successful campaigns for nonprofit, corporate, and events & entertainment clients.

Directions & Parking:

The Speak Easy Downtown is located in the historical Morrison Opera House building at 47 S. Meridian St. Street parking is available along Meridian St. and garage parking is available around Downtown. Entance to The Speak Easy Downtown is off of Meridian Street just north of the Hard Rock Cafe.

Downtown parking options: downtownindy.org/get-around-downtown/park

Date and Time

Location

The Downtown Speak Easy

47 South Meridian Street

Indianapolis, IN 46204

View Map

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