Creating a Business Idea that Works

Creating a Business Idea that Works Many entrepreneurs have a business idea and passion for it. But not nearly as many understand or have the research to prove the idea will work.

The goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity.

During this course, you will:

• Identify the market problem your business will solve

• Define your target customers, industry, and competitors

• Create research plans to better understand your customers, industry, and competitors

• Develop a unique value proposition (UVP) statement

• Draft your business concept statement

This course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series.