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Polsky Exchange - Washington Park Classroom

1452 E 53rd St

2nd Floor

Chicago, IL 60615

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The key to designing great marketing materials is creating the strategic box that you can then “think out of.” This starts with your Brand Positioning, an incredibly simple and hugely important tool that helps you understand how to talk about your brand in a clear, concise, compelling way. It’s your value proposition, the heart of your pitch, and an invaluable tool to help you create marketing that’s both smart and strategic and fun and engaging.


About the speaker:
Danny Schuman has spent his career creating ideas to solve challenges. He founded Chicago-based brand marketing consultancy Twist in January 2009, working with brands including PepsiCo, Allstate, and MillerCoors to develop successful brand strategy, and write and produce the materials that make that thinking tangible. Before Twist, Danny wrote and creative directed marketing campaigns that built iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. Michael Jordan once called him “peanut-butter-jelly-boy” but that’s a story for another time.

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Polsky Exchange - Washington Park Classroom

1452 E 53rd St

2nd Floor

Chicago, IL 60615

View Map

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