CA$350 – CA$400

Create, Cultivate, and get Social

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Location

Jennifer Klementti | Photographer + Creative Director

96 Mary Street

Barrie, ON L4N 1T1

Canada

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Refund Policy

Refund Policy

No Refunds

Event description

Description

1. Create a Cohesive Visual Brand - Jennifer, 9:30 - 10:00 a.m.

The starting point to creating a brand that you love that effortlessly attracts your ideal clientele is to know who you are, what you represent, what sets you apart, and knowing the true value that you offer your clients. Gain clarity on your brand, whether you are about to launch a new business or rebrand your current business.


2. Style your brand - Jennifer, 10:00 - 10:50 a.m. *incl. 10-minute break

Learn how to style your brand through the art of visual storytelling. Where to source props and how to create your signature style. Composition techniques and colour theory and why they both matter in creating still life or flat lay photos that inspire. Hiring a professional brand photographer is always recommended, however, it's important to learn how to create your own styled photos (even if you only have a smartphone), and edit them to match the look and feel of your brand. Jennifer will take you through a styled flat lay shoot using only her iPhone from start to finish including editing, iPhone tips & tricks, and which apps to use.


3. Styling & photography breakout session - Jennifer, 11:00 - 12:30 p.m.

Dive into Jennifer's prop collection to create 3 separate still life or flat lay scenes to photograph for your brand. We'll also have some greenery and florals on hand for you as well as some stations already styled and set up for you to use for inspiration or for your styled shoot. Bring a few of your own products or props for this styling and photography session.


4. LUNCH & NETWORKING - 12:30 - 1:30 p.m. *catered lunch provided


5. Planning your content - Apryl & Sarah, 1:30 - 2:00

Learn how to effectively plan a content marketing calendar with themes and content that will attract your target clientele. Strategies for batching video production and posting to maximize your efficiency. Tips for building your content calendar using existing assets as well as brainstorming content that fits your niche.


6. Video filming breakout session - Apryl & Sarah, 2:00 - 3:20 p.m. *incl. 10 minute break

While many people are intimidated by the idea of videos, they are one of the most powerful tools on social media. They offer an immediate connection to your audience and have many different applications. We will review the most popular types of video, the equipment needed to shoot them and how to get comfortable shooting video.


7. Video editing and apps & breakout sessions - Apryl & Sarah, 3:30 - 5:00 p.m.

Editing is perhaps the most overlooked, but most important part of video storytelling. Apryl and Sarah will review their favourite video editing programs and apps while showing you the basics of how to edit your own videos for social media. You'll create and edit a video that you can use for your brand.

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Date and Time

Location

Jennifer Klementti | Photographer + Creative Director

96 Mary Street

Barrie, ON L4N 1T1

Canada

View Map

Refund Policy

No Refunds

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