Free

Crash Course in Product Marketing, Hardware & Building a Product Team

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Cream City Labs

733 North Van Buren Street

Milwaukee, WI 53202

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This month we’ve got something for everyone! Raise your product marketing game by learning how to leverage content and storytelling to drive product adoption. Then elevate your understanding of hardware product development plus leadership lessons in building a successful product team.

Presenters include Cheyn Crangle, co-owner of Margle Media, who grew a small-scale Facebook video project into a multimillion-dollar content creation company. He helps market products from a multitude of industries, and the company’s videos collectively receive more than 1 billion views each month. In this talk, Cheyn will share storytelling tips to help increase brand awareness of and loyalty to your product, getting to the emotional value to attract and retain the right customers.

You’ll also hear from Bill Wagner, VP of Product at Penta Technologies, on the art of building a product management team. In his talk, Bill will make some parallels between PM teams and bands like Wu-Tang Clan and U2 to differentiate what makes some teams (and musicians) an ongoing success while others fall by the wayside.

And Ilya Preston and Ashok Seetharam, co-founders of smart-packaging company PAXAFE, will cover the 101 of building a hardware product from the business perspective to designing for effective UX/UI. Their company has developed an IoT-enabled, traceable and secure packaging solution for the luxury market, in which billions of dollars are lost annually due to theft, damage and lost items.

DETAILS:
Location: Cream City Labs
Time: 5:30-8pm
Food & beverages will be served!

The Milwaukee Product Brew has been handcrafted for people who are obsessed with the intersection between business, technology, and user experience. Product Brew is an infusion of digital thought leaders and rising stars from the Milwaukee startup community.

Join our community for event updates: https://www.meetup.com/The-Milwaukee-Product-Brew/

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Cream City Labs

733 North Van Buren Street

Milwaukee, WI 53202

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