Crafting Beautiful Businesses - November
£300 – £360
Crafting Beautiful Businesses - November

Crafting Beautiful Businesses - November

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St Ethelburga's Centre

78 Bishopsgate

London, United Kingdom

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Registration: £300 plus VAT. Early bird rate until 7 October £250 plus VAT

What would your business look like if it were more beautiful?

This is not a soft question, it’s actually the most challenging one you could ask. It could be the key to creating a sustainable and thriving business.

The challenge to embrace what is real The search for beauty challenges you to see more deeply. By focusing on beauty you are not being soft or touchy-feely; on the contrary, you are demanding rigour and discipline. As philosopher poet Ralph Waldo Emerson put it, “Beauty gets us out of surfaces and into the foundation of things”. It’s not an escape from reality, but an intimate embrace of it.

If your business were more beautiful… What would be different about its culture?  Is it possible for a business to do workaday, mundane things, but still in a beautiful way? How would leadership work in a more beautiful version of your business?

These are the sort of questions Alan is asked as he tours with his book - Do Design. Why beauty is key to everythingThe book explores how the idea of beauty applies to businesses from high tech to axe-making.

If you find these questions intriguing, please join us and others who do so too. We’ll be gathering to enquire, explore and create, together.

Why should you come? You might be stuck in working out what direction to go in. Or seeking a more inspiring vision. Or trying to find new ways to make money. Or working out what your new technology can truly give to the world. You might be launching a precious new business, or working to rebuild an old one. Or a thousand other things besides. We will help you to:

  • See your work through a new lens

  • Get to grips with beautiful ways of making your business work better

  • Understand the value of beauty in designing experiences

  • See how beauty and utility can work together for success

  • Understand how great design is about the quality of your thinking, not the size of your wallet.

What we'll do: Our aim is to take the ideas from Alan's book, bring them to life and help you get them to work for your own life or business. We will host a range of activities and conversations to inspire you to move in a more beautiful direction. We think you'll find it informative, fun, and thought-provoking. View our slideshare

We’re Alan Moore and Johnnie Moore. Alan is bringing his experience of how to craft beautiful businesses. Johnnie is focussed on hosting and facilitation, helping to ensure that the day is rich in connection and experience. We'll help you identify hidden potential in your own business.

The ideas for this workshop have been prototyped in Austin at SXSW and at Freedom Lab in Amsterdam.

We will be gathering in a beautiful old church in Bishopsgate, London.  A remarkable space in the centre of skyscrapers. We have room for 20 beautiful souls. 

Tuesday 29th November 2016 at St Ethelburgas Centre for Peace and Reconciliation, London EC2N 4AG. 9.30am to 4.30pm. Registration is  £300 + VAT.

Costs will include refreshments and lunch. Plus something lovely to take home.

Event fees are not refundable but you are welcome to send someone in your place. 

We can offer a customised version of the workshop for organisations, contact us for details.

Feedback on Alan’s book and previous workshops

“You changed the way I have designed my business” Piet van der Dam

“Your book gave me real clarity and a forceful nudge to just make the things and see where it takes me”. Jono Smart

‘An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’ Tim Smit, The Eden Project

‘A handbook for mindful making and conscientious consumption.’ CRAFTS Magazine


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St Ethelburga's Centre

78 Bishopsgate

London, United Kingdom

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