Craft fairs: Secrets to Turn Craft Fair Visitors Into Buyers - Aurora

This online event, with a special focus for the Aurora creative community, provides insights on how to turn craft fair visitors into buyers. If you are a maker or artist in Aurora who participates in local craft fairs, you understand the challenge of attracting attention and making sales. This session is designed to give you practical, straightforward strategies to improve your results at events in our area. You will explore simple changes you can make to your booth and your approach that can make a significant difference in how many visitors become customers.

We will move beyond basic advice and focus on the subtle details that experienced vendors use at Aurora's bustling markets. Understand the psychology of a local craft fair shopper. Learn about creating a booth layout that invites people in, rather than pushing them away. We will discuss how to price your items effectively for the Aurora craft fair environment. You'll also explore how to communicate the value of your handmade goods without being pushy. This is about making your booth a place people want to stop and shop.

In this session, you will get insights on:

• Setting up your display for maximum impact and customer flow.
• Engaging with visitors in a genuine way that encourages them to browse longer.
• Simple sales techniques that feel natural and respectful to both you and the customer.
• Pricing strategies that reflect the quality of your work and appeal to Aurora buyers.
• Understanding common mistakes that cause potential customers to walk away.

This is a focused talk for Aurora creators who want to make their time at local markets more profitable and enjoyable. You will leave with a clearer understanding of how to connect with people and convert interest into sales. While designed with the Aurora scene in mind, these secrets are accessible online to creators everywhere. Discover the small adjustments that lead to bigger results and make your next local event your best one yet. Learning these tips is key to building a more successful craft business and provides a foundation for growth at every event you attend.