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Countermarketing Staff Training Program

CUNY Urban Food Policy Institute

Monday, November 20, 2017 from 1:00 PM to 4:30 PM (EST)

Countermarketing Staff Training Program

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Countermarketing Staff Training Program


Join us on November 20, 2017 for the CUNY Urban Food Policy Institute's Countermarketing Staff Training.

What is countermarketing? Countermarketing uses health communication strategies to reduce the demand for unhealthy products by exposing the motives of their producers. Learn more about countermarketing and download our Youth Food Educators Toolkit on our website.

This countermarketing training is based on the Youth Food Educators (YOFE) model, which we use to train young people to deliver original campaigns against unhealthy foods and communicate messages about food and predatory marketing to their peers. YOFE participants have launched nine community campaigns and delivered presentations to over 500 community members. This training will give organizations the techniques to create their own countermarketing initiatives and provide them with strategies for cultivating the next generation of youth food justice leaders. Learn more about countermarketing on our website here and download our Youth Food Educators Toolkit here.

November 20, 2017 1:00pm-4:30pm


376 Throop Ave Brooklyn, NY 11221

At the end of the training attendees will have an understanding of advertising and targeted marketing, racial/ethnic analyses of food marketing, food countermarketing, and implementing food countermarketing projects and initiatives that engage youth. Attendees will also gain an understanding of how to set realistic goals for youth food countermarketing initiatives/projects, develop a recruitment strategy for staff and youth involved in the initiative, create a tentative program timeline, and receive technical assistance.

Organizations with a youth staff member (ages 17-24) that attends the training and  make a commitment to launch a youth countermarketing program may be eligible for an honorarium of up to $1600. Eligible organizations must also complete and submit a brief program plan to be eligible for the honorarium. The honorarium can be used to pay for staffing, program materials, student incentives, and trips.

For questions about the training, please contact Charita Johnson at

Support for this project is provided through a grant from the Levitt Foundation. 
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Learn more about the CUNY Urban Food Policy Institute:
Learn more about the CUNY Graduate School of Public Health and Health Policy:
Have questions about Countermarketing Staff Training Program ? Contact CUNY Urban Food Policy Institute

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When & Where

North East Brooklyn Housing Development Corporation (NEBHDCO)
376 Throop Avenue
New York, NY 11221

Monday, November 20, 2017 from 1:00 PM to 4:30 PM (EST)

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CUNY Urban Food Policy Institute

The CUNY Urban Food Policy Institute is an academic research and action center at the CUNY Graduate School of Public Health and Health Policy located in Harlem, NYC. We provide evidence to inform municipal policies that promote equitable access to healthy, affordable food.

We apply an  intersectoral perspective that links nutrition and health to sustainable community and workforce development, and we engage partners from city government, community organizations, and the university in food policy research and action.

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Countermarketing Staff Training Program
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