Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Corporate Sponsorship Masterclass - Auckland NZ, 27 July 2016

Power Sponsorship

Corporate Sponsorship Masterclass - Auckland NZ, 27...

Registration Information

Use promotional code to access registration.

Event Details

Advanced strategies to radically elevate your results, your organisational buy-in, and even your job description

PowerSponsorship2016Her revolutionary workshops have sold out the past two years, with rave reviews across-the-board and participants flying in from across the region, Asia, and America.

In 2016, industry leader and bestselling author, Kim Skildum-Reid, is raising the bar for sponsorship training once again! In her signature straightforward, practical style, Kim will teach sponsors skills to...

  • Find the creative leverage ideas that will drive your results and reduce your budget
  • Re-engineer underperforming sponsorships
  • Increase internal buy-in 
  • Get huge results from smaller investments
  • Structure your portfolio for maximum power and efficiency
  • Measure and communicate your real results

Information about this workshop can be found below. In addition, you can...


Workshop Outline

Sponsorship is the most powerful tool in your marketing toolbox. This one-day workshop for sponsors combines the most cutting edge strategies and promising trends from around the world with practical skills to create huge advances in your sponsorship results.

This workshop is highly interactive and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions.

What it means to manage sponsorship in 2016

  • Redefining your role
  • Redefining sponsorship’s role
  • Harnessing the trends (without following the pack)
  • The five things you must have to do sponsorship well

The new sponsorship selection

  • The most and least powerful benefits
  • The art of the counter-offer
  • Warning signs of a difficult partner

Advanced leverage skills

  • Turn the opportunity you’ve got into the results you need
  • Three strategies for finding the big ideas
  • Social media – what works, what truly doesn’t
  • Making the most of emerging technologies and trends
  • Out-of-the-box leverage “hacks”
  • Making an imperfect sponsorship deliver on objectives
  • Reinventing a stale sponsorship

Measurement strategy

  • Objectives, benchmarks, and what’s worth measuring
  • Creating a complete, relevant picture of what a sponsorship achieved
  • Creating the report (AKA, If it’s not measured, it didn’t happen)

Making the most of difficult situations

  • Short lead-time
  • No leverage budget
  • Senior-executive pet project
  • Uncooperative or unsophisticated partner
  • Tough exits

Ambush marketing

  • How it’s done and how to stop it
  • Using ambush techniques to improve your sponsorships

Portfolio management

  • Portfolio structures that work, and don’t
  • Two must-do portfolio audit strategies
  • Managing regional management

How to sell the new approach upstream

Making this work

  • Three things to change right now
  • Recommended forward plans

Important: Because this workshop is only one day, and will be focusing on advanced techniques and skills, two weeks prior to the workshop, you will be provided with some light pre-reading (approximately 30 minutes). 


Bonus Post-Workshop Support

Every registered participant will receive one complimentary, formal coaching session with Kim Skildum-Reid, to be used within twelve months after your workshop. This is an AU $770 value. Put Kim to work on your toughest challenges!

Just have a quick question? Workshop participants are always welcome to drop Kim a line for a quick chat and some off-the-cuff advice.

Participants in the Corporate Sponsorship Masterclass will receive a copy of Kim's new classic for sponsors, The Corporate Sponsorship Toolkit.


About the Facilitator, Kim Skildum-Reid

Kim Skildum-ReidKim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit.

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsorreport (Netherlands), Successful Meetings (US), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.

In addition to training, Kim provides strategic advice, portfolio audits, strategy sessions, and coaching for clients around the world. To find out more, see is one of the most popular websites in the industry and a testament to Kim’s commitment to elevating the industry she loves.


Delegate Discounts

Early-Bird Special

Register and pay by 13 May 2016 and deduct AU $50 off each registration for Corporate Sponsorship Masterclass.

4-for-3 Offer

Register three people for a workshop and get a fourth for free. Not available with online registration. Please download the brochure and use that form.


Instructions, Terms, and Conditions

Registration will not be accepted without payment. Incomplete forms will not be accepted. Payment will be accepted by credit card, PayPal, or direct deposit only. Do not send a cheque.

Confirmation of your registration and a tax invoice will be e-mailed to you within one working day of receiving your registration and payment. Please use a separate form for each delegate.

Full refunds will be made for registrations cancelled in writing and received by Power Sponsorship at least 14 days before the workshop. Within 14 days of course commencement, no refunds will be issued. Substitute delegates will be accepted at any time up to close-of-business the day prior to the workshop. 

Power Sponsorship reserves the right not to accept a registration from any individual or company. 

The fee above does not include GST. GST is not payable by New Zealand delegates. If you are Australian and want to attend this workshop in Auckland, please download the brochure and use that form so that we can ensure GST is added to your fee. Power Sponsorship is a division of Pearlwise Pty Ltd, 25 Samuel Street, Tempe NSW 2044, ABN 95062415525.



Feel free to drop us a line...

PH: +61 2 9559 6444



Have questions about Corporate Sponsorship Masterclass - Auckland NZ, 27 July 2016? Contact Power Sponsorship


Eden Park
Walters Road
Auckland, New Zealand, 1024
New Zealand


Power Sponsorship

Power Sponsorship provides corporate sponsorship consulting, training, coaching, and resources for sponsorship professionals.


PH (AU): +61 2 9559 6444

PH (US): +1 612 326 5265


  Contact the Organiser
Corporate Sponsorship Masterclass - Auckland NZ, 27 July 2016
Things to do in Auckland, New Zealand Seminar Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.