When you think about writing, do you feel the same way we do?
Are you in love with copywriting? Optimistic about copywriting? Addicted to copywriting?
Are you excited by the power of copywriting to create better products, better experiences, better brands, better lives?
Copy Cabana 2016 is for you.
What is it? The copywriting event of 2016.
And because we’re in love with the idea, we priced it so everybody could afford to come.
We want you whether you’re cutting your teeth, busting your chops or making words dance to your own tune.
We don’t care if you’re a lightweight, a middleweight or a heavyweight. We care about copywriters. Full stop.
Not a copywriter but words really do it for you or your brand? We want you too.
What will you gain at Copy Cabana 2016?
How about insights from some of the most creative, dynamic, left-field, experienced, provocative minds in copywriting, marketing and advertising?
How about the chance to mingle with a crowd of copywriters who would rather stick needles in their eyes than give up copywriting as a career? Or the species some think are all too rare – the marketers who love our words as much as their brands?
How about the confidence that you made the right choice, that you’ll never want for copywriting gigs, that people will love what you do and pay you to keep doing it?
Grab a seat. And hold on tight. Prepare to celebrate the life linguistic.
This is Copy Cabana 2016.
Look who's talking:
Mark Beard, Senior Vice President of Content & Marketing at The Economist
Mark will talk about how they get copy and tone right every time
Drayton will talk about his huge wealth of copywriting experience
Pete Cain, Copywriter, Comedy Writer and Director
Pete will talk about writing award-winning ads and comedy scripts
Miles Carter, Copywriter at Adam&EveDDB
Miles will talk about becoming a multi award-winning copywriter and his infamous John Lewis and Mulberry Christmas ads
Debbie Coats, Clinical Information Manager at Cancer Research UK
Debbie will tell us all about writing with sensitivity and professionalism
Nicole Dempster, Internal Communications Director at ITV
Nicole will tell us how she develops a brand tone of voice from the inside out
Nathalie Gordon, Senior Creative at Sunshine
Nathalie will tell us all about her creative techniques and world-famous passion projects and success stories
Hayley Redman, Senior Writer at Innocent
Hayley will share her plans for standing out from the crowd trying to steal their hugely admired tone of voice
Deanna Rodger, Co-founder of Chill Pill
Deanna will bring words to life in her brilliantly unique (and multi award-winning) way
Sonia Sheta, ex Account Director at The Gate and JWT
Sonia will discuss communication strategies and her experience of working with ad industry legends
Sue Unerman, Chief Strategy Officer at MediaCom and Kathryn Jacob, CEO at Pearl & Dean
Sue and Kathryn both feature in this year’s Campaign A-List and will talk to us about writing techniques and their new book, The Glass Wall
The people behind Copy Cabana 2016
Copy Cabana is the brainchild of two copywriters: Andy Maslen and Vikki Ross.
Between us we have 50 years’ experience in copywriting, marketing and advertising.
Vikki is a D&AD judge as well as a jury forewoman, and teaches at SCA, the world’s best advertising school. Andy is the author of five books on copywriting and a series of action thrillers.
We didn’t recognise ourselves – or our friends and colleagues – in the image presented of copywriters as needy “grammar geeks” or “word nerds”. For us and our clients, copywriting is the sun on the skin. The flake in the 99. The perfect wave. The coolest beach bar at the end of the hottest day.
We're bringing Copy Cabana 2016 to Matt Desmier’s smoking-hot Silicon Beach.