Learn how to use Goal-Directed Design to create products and services that people love.
Are your products failing to resonate with users? Too many features creating bloat? Many of today's products are driven by spreadsheets, technology constraints, and feature lists. They leave frustrated customers wanting more.
We believe a better approach to design focuses on the human needs first and technology second. In Cooper's Interaction Design training, we can help you envision, plan, and build products and services that are financially viable, technically feasible, and that your customers will love.
Grounded in Cooper's foundational Interaction Design training, the 3-day course will provide an overview of interaction design practices and techniques. You'll learn how to understand customer needs at a deep level, explore new product opportunities, and define the qualities of an ideal user experience.
You'll walk away knowing how to:
Define the various human touchpoints (hardware, software, and service) that comprise a product ecosystem
Map the product ecosystem to hunt for and identify product opportunities
Conduct user research with powerful ethnographic techniques
Translate research observations into goals, personas, and scenarios
Develop and prioritize requirements based on user and business goals
Quickly turn requirements into a concrete product concept
Sketch design framework and interface elements
Communicate your design effectively at different stages of the process
This course is ideal for:
Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.
About Cooper Training:
Founded in San Francisco in 1992, Cooper is a renowned UX design & strategy firm that has pioneered the practice of goal-directed product and service design.
Drawing from their 23+ years of industry experience, Cooper offers professional development education for UX / UI designers, product managers, and anyone involved in the product or service design process. Over 7,000 designers have advanced their skills through our short courses and workshops, as well as private training.
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We know things happen. If you need to cancel your registration, notify us by emailing email@example.com at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.