Cooper Parlor: Model Business: Turning Values into Value
Thursday, February 21, 2013 from 6:30 PM to 8:30 PM (PST)
Cooper Parlor is a gathering of designers and design-minded people to exchange ideas around a specific topic. We aim to cultivate conversation that instigates, surprises, entertains, and most importantly, broadens our community’s collective knowledge and perspective about the potential for design.
Upcoming Salon: Model Business: Turning Values into Value
Moderator: Patrick Keenan, Interaction Designer, Cooper
When: Thursday, February 21st, 6:30-8:30 (doors open at 6)
Where: Fair Trade USA Offices, 1500 Broadway #400, Oakland, CA
Why does it make sense to pay more for coffee even if it tastes the same? How could it be successful to give away two pairs of shoes every time you sell one? What about the color red makes an iPod more expensive? It's the business model, stupid. A business model is a design, not unlike a wireframe, but instead of describing an interaction in the world, it describes how a company creates and captures value in the marketplace.
A well designed business model has the power to align personal values with routine purchases. But what are the patterns? And when is one business model more appropriate than another?
This Cooper Parlor will explore existing business models designed to help consumers put their money where their heart is. We’ll begin by looking at a couple of specific cases where values (moral principles) were turned into value (additional profit). Then, we'll dive into how you can incorporate this framework into your design practice.
When & Where
Since 1992, Cooper has partnered with clients to design everything from medical devices to consumer products to sophisticated business tools. Our specialty has always been bringing clarity to complex situations.
In 2002, we decided to expand our impact by teaching and mentoring clients and design professionals. Drawing from our 20+ years of experience, we offer custom training for companies and public classes in Interaction Design, Visual Interface Design, Design Leadership, our intensive UX Boot Camp and Master Classes. Learn more at www.Cooper.com.