Learn how to use Cooper’s Goal-Directed Design framework to create digital products people love.
Could your products resonate better with users? Are too many features creating bloat? Are technological constraints driving lackluster design? Cooper believes good design focuses on human needs first, and technology second. In this comprehensive three-day course, you’ll learn how to use our time-tested, human-centered design framework and tools, including ethnographic research, personas, scenarios, and design frameworks. You’ll apply what you learn to a practice project to ensure you have it down pat.
You'll walk away knowing how to:
Plan and conduct interviews to identify customer goals
Extract behavioral patterns and insights from user research
Create design personas to encapsulate and communicate behavioral patterns
Use exploration and storytelling to generate innovative concepts that address customer goals
Sketch design frameworks and interface elements
Communicate your design effectively at different stages of the process
This course is ideal for:
Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.
About Cooper Training:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.
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We know things happen. If you need to cancel your registration, notify us by emailing firstname.lastname@example.org at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.