$1,700

Cooper: Design Thinking Immersive SF April 15-16, 2019

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Cooper

450 Sansome St.

Floor 9

San Francisco, California 94111

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Design Thinking Immersive

Apply the proven techniques of designers to create products and services that customers feel were designed just for them.

“Where will our business be in 5 years?”

“How will we continue to inspire our customers?”

Answering questions like these requires more than a brainstorm and a 5 year plan—it requires a strategic approach to problem solving. human-centered design techniques like empathy and exploration to spark innovation and creatively solve problems.

In Design Thinking, we apply techniques from the designer’s toolkit to solving wickedly complex problems. Whether your team is responsible for producing a product, a service, a system, or a process, you can use Design Thinking to rally your team around serving the needs of your target users.

In this workshop, you’ll work on a sample project, starting by establishing a deep understanding of your users and their goals. You’ll work with your team to generate a broad set of ideas to apply to the project, evaluating which ideas make the best fit for the user and your business. Finally, you’ll prototype solutions, gathering user feedback along the way.


You'll walk away knowing how to:

  • Plan and conduct research interviews to identify customer goals

  • Generate insights from user research

  • Use exploration and storytelling to inspire innovative concepts that satisfy both customer and business goals

  • Create low-fidelity prototypes to refine your concepts and evaluate them with potential users


This course is ideal for:

Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.




About Cooper Training:

Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.




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Check out our other course offerings.



Cancellation Policy

We know things happen. If you need to cancel your registration, notify us by emailing training@cooper.com at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.

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Date and Time

Location

Cooper

450 Sansome St.

Floor 9

San Francisco, California 94111

View Map

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