$1,700 – $2,000

Cooper: Design Research Techniques NYC November 6-7, 2019

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Location

Designit

77 Sands Street

Floor 11

Brooklyn, NY 11201

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Design Research Techniques

Unlock key customer insights and drive high-impact product design.


Level up your ethnographic research skills and uncover what makes customers tick. You'll learn how to leverage existing opportunities to maximize your user research and build the case for a robust design research practice. We’ll cover interviewing strategies and show you how to synthesize and communicate your research results for organizational impact. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customers needs.



You’ll walk away knowing how to:

  • Make the case for design research in your organization
  • Leverage existing opportunities to fit in exploratory research
  • How to design and create great research interviews
  • How to get the most from user testing sessions
  • Learn a structured process for synthesizing research into a model
  • Learn how to use guerilla research to propel your design forward
  • Practice communicating research results for impact





About Cooper Training:

Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.




Related courses and workshops

Leading Creative Ideation
Design Leadership
Design Thinking Immersive
Service Design Immersive


Interested in more?

Find out about our full course and workshop offerings here: www.cooper.com/training



Cancellation Policy

We know things happen. If you need to cancel your registration, notify us by emailing training@cooper.com at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.


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Date and Time

Location

Designit

77 Sands Street

Floor 11

Brooklyn, NY 11201

View Map

Refund Policy

Refunds up to 30 days before event

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