Advanced Design Research Techniques
Unlock key customer insights and drive high-impact product design
Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of methods, including stimulus, ideal journey mapping, collaging, prototyping, and usability tests. We’ll coach you on interview strategies, body language, and show you how to custom tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.
* This class was previously known as Uncovering Customer Insights
You’ll walk away knowing how to:
Gain a deeper understanding of your customers’ goals and behaviors
Conduct exploratory, generative, and evaluative research methods
Choose the right research methods for your goals
Use synthesis techniques to mine insights that drive product design decisions
About Cooper Training:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.
Interested in more?
Find out about our full course and workshop offerings here: www.cooper.com/training
We know things happen. If you need to cancel your registration, notify us by emailing firstname.lastname@example.org at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.