Advanced Design Research Techniques
Unlock key customer insights and drive high-impact product design.
Push your research skills to their fullest potential and uncover what makes customers tick. Through this 2-day interactive workshop, you’ll get hands-on practice with a range of methods, including stimulus, ideal journey mapping, collaging, prototyping, and usability tests. We’ll coach you on questioning strategies, body language, and other new and powerful research methods. Then we’ll show you how to custom tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to its customers’ needs.
* This class was previously known as Uncovering Customer Insights
You’ll walk away knowing how to:
Gain a deeper understanding of your customers’ goals and behaviors
Conduct exploratory, generative, and evaluative research methods, beyond traditional interviews
Choose the right research methods for your goals
Use synthesizing techniques to shape insights that drive product design decisions
Share findings with stakeholders to create common understanding
About Cooper Training:
Founded in San Francisco in 1992, Cooper is a renowned UX design & strategy firm that has pioneered the practice of goal-directed product and service design.
Drawing from their 23+ years of industry experience, Cooper offers professional development education for UX / UI designers, product managers, and anyone involved in the product or service design process. Over 7,000 designers have advanced their skills through our short courses and workshops, as well as private training.
Related courses and workshops
Interested in more Cooper U?
Find out about our full course and workshop offerings here: www.cooper.com/training
We know things happen. If you need to cancel your registration, notify us by emailing email@example.com at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.