improving key conversion metrics is core to the success of any young web
service. And yet there's poor visibility around 'normal' conversion numbers,
ways to optimize performance, best measurement tools, etc.
This event brings together individuals involved with different web services to share insight, experiences, and lessons learned with conversion metrics.
NOTE: this is a share and share alike event. With limited space all participants must contribute to the conversation by sharing their (non confidential) data and tweaks/optimizations that worked best.