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Content Strategy & Personalisation Workshops - Lausanne, Switzerland, March 8-10, 2017

Urbina Consulting

Wednesday, March 8, 2017 at 9:15 AM - Friday, March 10, 2017 at 4:30 PM (CET)

Content Strategy & Personalisation Workshops -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
3-day Content Personalisation Package (includes both workshops)   more info Mar 3, 2017 €800.00 €0.00
1-day Customer Journey Mapping (earlybird)   more info Jan 20, 2017 €280.00 €0.00
1-day Customer Journey Mapping (standard)   more info Not Started €350.00 €0.00
1-day Customer Journey Mapping (student) Mar 3, 2017 €245.00 €0.00
2-day Adaptive content modelling for omnichannel delivery (earlybird)   more info Jan 20, 2017 €540.00 €0.00
2-day Adaptive content modelling for omnichannel delivery (standard)   more info Not Started €675.00 €0.00
2-day Adaptive content modelling for omnichannel delivery (student) Mar 3, 2017 €472.50 €0.00

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Event Details

1, 2, or 3 days of hands-on workshops that will help you target content on any device in a scalable, measurable way.

Workshops are available separately or for a great package price.

What is it?

  • Customer journey mapping - March 8

  • Adaptive Content Modelling - March 9 & 10


Lausanne Customer Journey Mapping Workshop Venue


Join if you want to:

  • Plan, create, and manage personalisation content for delivery on an array of devices and channels

  • Implimente scalable collaboration systems, in and across teams

  • Improve your content strategies the minute you get back to work

Customer journey mapping workshop

A customer journey map (CJM) tells the story of how a customer achieves an objective across multiple touch-points. It brings together various sources of knowledge about customers into one manageable framework to help enhance our understanding of our audiences, while feeding into future-proof content strategies and content models.

What will it help you do:

  • Build omnichannel customer journey maps

  • Create seamless, customer-focused and value-added content

  • Implement a new methodology for measuring content effectiveness

Full session description

*Book early and also get a free copy of the book: “Content Strategy: Connecting the dots between, business, brand, and benefits“.

 

Adaptive content modelling workshop

An adaptive content model is a series of related content designs that are built to allow personalisation and customisation of delivery to different audiences and device types automatically.  This practical session will show you how to create one, and why you want and need to have adaptive structures to optimise user experience across channels.

What will it help you do:

  • Adapt your message for personalised, even context-specific distribution, on a diverse array of target devices and channels.

  • Learn a proven methodology to analyse, enrich and structure your content to help authors create omnichannel, personalisation and automation-ready content.

  • Practice on hands-on introductory exercises to help you model your own content in a future-proof way

Full session description

Note: Laptops recommended with Excel, MS Office or a compatible suite installed. These sessions will include hands-on exercises.

Read our registration terms, conditions & cancellation policy


Have questions about Content Strategy & Personalisation Workshops - Lausanne, Switzerland, March 8-10, 2017? Contact Urbina Consulting

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When & Where


Xpert conseils S.A
2 rue du Chêne
1003 Lausanne
Switzerland

Wednesday, March 8, 2017 at 9:15 AM - Friday, March 10, 2017 at 4:30 PM (CET)


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Content Strategy & Personalisation Workshops - Lausanne, Switzerland, March 8-10, 2017
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