San Francisco, California
London, United Kingdom
On Wednesday, November 20th, the Founders League will be hosting Andera's Director of Marketing Lee Pichette for a lunchtime discussion on content strategy:
At an early stage startup, time is your most precious asset. The goal of this presentation it to make sure you don’t spend time on the wrong content and marketing campaigns. After discussing strategy development, we’ll review concrete recommendations on which formats, messages, and channels best support specific goals. Finally, we’ll discuss how to prepare your team for success by tracking the right leading metrics and forming the right habits today. Following this presentation, you’ll be confident that you are placing the right bets on content and will know when to double-down or take your chips off the table.
About Lee: As Director of Marketing at Andera, Lee is responsible for building a scalable and predictable demand generation process. His work spans across all aspects of marketing strategy and execution with a special focus on system development and sales/marketing alignment. Lee joined Andera after 5 years at digital media startup PlatformQ, where he helped launched three online media properties in higher education, healthcare, and energy. As PlatformQ grew from 10 to 65 employees, Lee led B2B marketing while contributing to product management, B2C marketing, and business development. Lee attended Northeastern University and lives in Providence with his wife, son, and daughter.
When & Where
The Founders League is where Rhode Island’s startup community comes together to make great things happen. We offer community, space and programming where entrepreneurs at all stages of development can find inspiration and support.
The Founders League was created through a partnership between Betaspring, the Greater Providence Chamber of Commerce, University of Rhode Island and Brown University.