Content Matters: Editing Tips for Marketing Pros

The Content Matters workshop focuses on software tricks and free add-ons to improve your content editing and proofreading capabilities. These easy-to-implement tips will help you catch and correct errors as you fine-tune the software you’re already using. This workshop includes content editing tips for:

• Microsoft Word (installed versions for Mac and Windows—not online version)

• Microsoft Outlook (installed versions for Mac and Windows—not online version)

• Gmail/Gmail for Business

• Google Docs

Using real-world examples, this workshop highlights the prevalence of errors that consistently undermine companies' professional expertise and brand experience. Studies have shown that even simple typos lead to lower email open rates and to users abandoning websites. Content matters for attracting new clients and for your bottom line!

This workshop is purposefully very small, usually 6-8 attendees. Please arrive on schedule at 8:30AM so that everyone will have time for questions (especially given the multiple software versions). These tips are ideal for marketers, small business owners, and entrepreneurs, as well as professionals in fields such as communications, sales, non-profits, administrative support, account management, project management, and more.

The agenda for this hands-on, interactive workshop includes:

• Intro & About the Instructor

• Attendee Introductions & Goals

• Scientific Research - Why Simple Errors Damage Your Credibility and Your Bottom Line

• Identifying Your Editorial Weak Spots

• Software Tricks to Improve Your Content Editing

• Lots of Time for Questions and Software Support

• Personal Habits to Improve Your Content Editing

• Next Steps for Future Success

Why else should you attend?

• Networking with a small group of Atlanta professionals

• Coffee, tea, and snacks!

• Your very own copy of Strunk & White's The Elements of Style, a quick but classic guide to clear, concise writing.

• Free, easy parking!

What do you need to bring to the workshop?

• Your computer and power cord. Learning by doing is an excellent way to learn!

• A notebook, if you prefer to take notes offline.

Refund Policy: Plans change; it happens. Refund requests will be honored in full up to one week before the event. You can also transfer your ticket to a friend or associate. Thank you for understanding, as we do our best to customize each workshop to the needs of each attendee.

Custom Workshops: If you're interested in bringing this type of workshop to a private audience for your company or organization, please email us to discuss what you have in mind.