Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Content Marketing Workshop

910 West and Tracy Diziere & Associates

Friday, July 25, 2014 from 9:00 AM to 12:00 PM (MST)

Ticket Information

Type End Quantity
Ticket Ended Free  

Event Details

Content Marketing Workshop for Small Businesses

Content marketing: Another trendy buzzword or a core component of your marketing? Today's companies need to be producing meaningful information for--and interactions with--their prospects and clients, which is at the heart of content marketing.  Consider that current research shows:

  • Anywhere from 57-70% of a sales decision can be made by the time a buyer picks up the phone
  • People spend more than 50% of their time online looking at content
  • 78% of B2B buyers start their research with online search
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads


While you may or may not be familiar with the term, simply put, content marketing is the compilation and coordination of strategic marketing efforts involving media that small businesses already demand--websites, blogs, video, and social--as well as the SEO to support them.   

In this hands-on, half-day workshop, we'll level-set about why content marketing is important and bring you up to speed on it.  Then, we'll lay the foundation for you to be more effective in reaching your prospects and generating leads online.

If you are an entrepreneur, small business owner, or professional at any level responsible for marketing within your organization who wants to be more efficient and improve overall results, is exploring options for web, blog, social or SEO, and/or has questions about how to plan and execute in a digital world, this workshop is for you. Through an interactive presentation and group activities, you will:

  • Understand how content marketing supports your overall marketing goals
  • Ensure appropriate investment and effort by assessing your current overall digital marketing activity
  • Develop a "Big Picture" content marketing plan to be clear about your goals and mission
  • Create a detailed content marketing plan to drive action and effectively manage content efforts
  • Learn how to curate content and optimize branded content


This is initial by-invitation-only workshop is free, with limited space available. As the "beta test," we will be asking for your feedback afterwards.  

NOTE: Bring your laptop, as we will be doing real work.  

Have questions about Content Marketing Workshop? Contact 910 West and Tracy Diziere & Associates

When & Where

MidFirst Bank
3030 E Camelback Rd
Phoenix, AZ 85016

Friday, July 25, 2014 from 9:00 AM to 12:00 PM (MST)

  Add to my calendar


910 West and Tracy Diziere & Associates

Tracy Diziere & Associates  

Tracy Diziere & Associates helps growth-oriented small businesses, startups, and intrapreneurs plan for marketing success.   By scrutinizing product development, creating a brand that resonates with the market, focusing investment in the right marketing activities, building communications and content that generate leads, and taking a consultative, holistic approach to the business, our clients gain clarity, focus, and direction to achieve the market position, confidence, and stability they desire.  

910 West

At 910 West, we partner with our clients to create strong, effective marketing programs that bring in new customers, more customers, and continuing success to your business. We provide marketing, graphic, and website design services for anyone who doesn’t have the time, talent, or expertise to do it themselves.

  Contact the Organizer

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.