€85 – €98

Content Marketing with Storytelling Masterclass

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Location

Factory Berlin Görlitzer Park

Lohmühlenstraße 65

12435 Berlin

Germany

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Refund Policy

No Refunds

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Description

Content marketing works because people buy the best products or services they understand, not the best products or services available. Now consider the fact that most researchers agree the average buyer does 70% of their buying research before they ever talk to anyone in sales - for B2B and B2C. This Masterclass introduces you to the world of content marketing, leveraging Inbound Methodology, and provides you a big picture view of everything you need for a successful content marketing strategy that enables sales including how to use storytelling.

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Topics Covered:

  • The Power of Storytelling
  • Aligning Teams Around a Unified Revenue Goal
  • Using Buyer Personas to Enable Sales through Content
  • Using Jobs to be Done to Enable Sales through Content
  • Generating Content Ideas
  • Planning a Long-Term Content Strategy
  • Building a Content Creation Framework
  • Becoming an Effective Writer
  • Extending the Value of Content Though Repurposing
  • How to Effectively Promote Content
  • Developing a Growth Marketing Mindset
  • Creating a Blog Post
  • Creating Topic Clusters and Pillar Pages
  • Aligning Your Business Around Content Creation
  • Evaluating Sales Enablement Technology

Course Outcomes:

By the end of this course you will be able to:

  • Define clear business and marketing objectives that will help you to reach realistic revenue goals
  • Understand how to engage with new audiences and retain current customers
  • Create innovative and effective content for various channels including websites, blogs, social media, emails, video and podcasts
  • Understand how to leverage content for both inbound and outbound sales and marketing efforts
  • Every participant will receive a printed study-pack plus digital resources to take home

Catering:

The Content Marketing with Storytelling Masterclass includes catering by Factory Berlin. All participants can to choose from a variety of soft beverages and light snacks.

Content Marketing with Storytelling is ideal for:

Marketers, entrepreneurs, corporate leaders, startup teams, community managers, communications professionals, and anyone else with a product or service they want to sell in a cost-effective way to drive revenue growth.

Masterclass Instructor:

Tricia Levasseur, Cambridge MBA:

Tricia is the author of the upcoming Digital Sales and Marketing for Startups book releasing in early spring 2019. She is also a HubSpot Certified story-driven digital marketing expert, business generator and relationship builder: She combines storytelling, technical analytics expertise and people to create data driven strategic sales and marketing campaigns that maximize customer results and generate revenue. Tricia is an award-winning journalist formerly with Bloomberg News and CNN International. She's been named as a top writer for Entrepreneurship, Startup, Business, and Technology on Medium.

Tricia comes from a long line of entrepreneurs. She's also a HubSpot Sales Partner consulting to scale-up and corporate leaders worldwide. Tricia's led workshops in cities around the world: London, Berlin, Beijing, and Toronto. And finally, she's also taught marketing sessions on entrepreneurship courses at the University of Cambridge and delivered masterclasses at Google Campus in London.

About Factory Berlin:

The Factory Cafe at Görlitzer Park is open to Masterclass participants to optionally buy lunch. Factory Berlin is an international community of innovators and changemakers who empower each other to create, share, and disrupt. Inspired by Andy Warhol’s famed Factory in New York, Factory Berlin brings together the brightest minds from tech, politics, arts, and science into one dynamic and collaborative ecosystem.

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Date and Time

Location

Factory Berlin Görlitzer Park

Lohmühlenstraße 65

12435 Berlin

Germany

View Map

Refund Policy

No Refunds

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