Learn how to win at content marketing with this highly accessible course. Join us in Edinburgh on the 14th October to learn how to use a mixture of data and creativity to deliver high quality content marketing campaigns.
Content marketing is an absolute must for any business, however it's often mis-understood. Our trainer has experience in running hundreds of successful content campaigns, and can help you achieve your marketing goals.
The purpose of this course is for you to learn how to master your content marketing efforts to increase brand awareness, customer loyalty and to increase your sales. This will make a massive difference to your marketing efforts.
10:00 – 10:30: A history of content marketing & how it works
10:30 – 11:30: Audience insight & data
11:30 – 12:30: Creating your first content strategy
12:30 – 13:00: Lunch break (lunch not provided)
13:00 – 14:00: Creating great content (how to & top tips)
14:00 – 15:00: Distributing your content and making sure it gets seen
15:00 – 16:00: Reporting, optimisaton & best practice
Here’s all the practical info you need for the day:
The training event takes place on the 14th October from 10:00 – 16:00
The event is at the Edinburgh Training & Conference Venue, in central Edinburgh (St Marys Street)
There are 20 tickets available so this is will be an intimate, inclusive training experience
All participants will also receive a copy of my latest book, “The End of Guesswork: The Role of Data in Modern Marketing”
Attendance costs just £199 – an amount you could easily waste 10 times over by getting your content marketing efforts wrong.
Ben Harper is an entrepreneur, author, and speaker who has started numerous companies, with a clear focus on digital and data.
After graduating from Queen Mary, University of London, Ben joined the police as an Intelligence Analyst working on organised crime gangs and major cases. After this grounding in data and analysis, Ben worked in a variety of analytical, marketing and management roles in publishing companies, startups, and agencies before founding a data driven digital marketing agency.
Ben has worked on the marketing campaigns of the world’s highest profile brands – including the likes of Coca-Cola and The British Government. Ben has spoken all over the world at high profile events, and can often be found on the conference circuit.
Out of work, Ben lives in the English countryside with his wife, daughter and their animals.
Secure Your Place!
We’ve got just 20 places available for this exclusive course, so make sure you don’t miss out by booking today.
We expect tickets to sell out quickly, as this course gives you exclusive access to training from someone who has created and run content campaigns for huge and small brands alike.
Revolutionise your marketing by joining us in Edinburgh on the 14th October.