Content Marketing
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Content Marketing

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Royal Oak House, Royal Oak Avenue, Prince Street, Bristol BS1 4GB

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Description

You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.

We’ll also cover:

  • Factors transforming buying behaviour today
  • Auditing your existing website and content
  • Developing audience personas to improve engagement
  • The cornerstones of compelling content: copy, audio, video, imagery
  • Planning and executing an editorial calendar
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Royal Oak House, Royal Oak Avenue, Prince Street, Bristol BS1 4GB

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