$399 – $459.99

Content Marketing Masterclass Washington DC: The Why How and ROI of Content

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Verizon Technology and Policy Center

1300 I St NW.

Suite 500 East

Washington, DC 20005

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MARKETING HAS BEEN FLIPPED ON ITS HEAD
The days of interruptive marketing are numbered. In fact, consumers stopped engaging with content that interrupts them along time ago because they can. The model hasn't changed since it was created, but technology changed the game. Consumers now control when, where, and how they interact with brands. If brands want to be relevant, they need to stop interrupting what consumers are interested in find ways to become what they're interested in.

LIMITED AMOUNT OF VIP DINNER SEATS AVAILABLE FOR THE NIGHT BEFORE
Join us at Bill Rancic's RPM Italian in DC for an intimate conversation and drinks before the masterclass

INSIDE A MASTERCLASS: WHAT THEY DAY LOOKS LIKE
Arrive and check in and then enjoy coffee, juices, and a continental breakfast while you meet and network with fellow brand marketers. We kick off each masterclass with a fun warm-up session to get everyone acquainted -- don't worry -- it's not your typical corporate stuff you'd expect. You're spending a day with 40-60 other marketers, so get to know each other and make room for a little fun.

WHAT YOU'LL HEAR ABOUT, LEARN ABOUT, AND DISCUSS

MORNING SESSIONS

  • The Why behind Content Marketing and Brand Storytelling
  • The State of Content Marketing + Brand Storytelling
  • The Creative + Creatives
  • Influencer Marketing
  • Measurement + ROI
  • Platforms + Technology
  • Distribution + Channels
  • Content Studios
  • Brand Command Centers
  • Real Time Creative + Content Marketing
  • Marketing Orgs + Talent

AFTERNOON SESSIONS

Strategy Workshops
Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy.

Creative Labs
It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create. From hero content to hub content to documentaries brand films and webisodes, to always on social content, you’ll tackle group assignments, brainstorm with other marketers, and have the opportunity to develop creative for your industry and brand.

BREAKS, SNACKS, CATERED LUNCH AND CONTENT + COCKTAILS INCLUDED
Throughout the day there are breaks, continental breakfast, fully catered lunch, and snacks (including special dietary restrictions).

At the end of the day, join us and other attendees for a special edition of “Content + Cocktails” to cheers each other, network, and discuss what everyone learned.

CONTENT DECODED MASTERCLASS
Presented by Emmy-winning branded content producer and content marketing leader David Beebe and Adele Gambardella-Cehrs, author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results and CEO of Epic.

Content Marketing is like a first date. If all you do is talk about yourself, there won't be a second one.

It's time brands think consumer first, add value, and stop interrupting what consumers are interested in and start becoming what they're interested in. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty.

A MASTERCLASS IS NOT A CONFERENCE

Our masterclass is not your typical conference you attend where you just listen to people talk, have no opportunity to ask real questions, and have really bad catered lunch. The Content Decoded Masterclass is the opposite and not for everyone. The day is filled with conversational discussions around core topics, strategy workshops, and creative labs. It's a full day of unplugging from the office and learning. You'll leave with insights and action plans that you can take back to the office and implement.

LEAD BY A REAL WORLD PRACTITIONERS WHO'VE DONE IT
Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,"Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.

Adele Gambardella-Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of Epic, Adele has overseen the development of numerous award-winning local and national PR campaigns. A recognized authority in communications, Adele is a regular contributor to Inc.com and the Wall Street Journal’s Crisis of the Week Column. In the past year, she has interviewed 50 Chief Marketing Officers from companies including MasterCard, Hilton and Tommy Hilfiger about real-time communications and content development.


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Date and Time

Location

Verizon Technology and Policy Center

1300 I St NW.

Suite 500 East

Washington, DC 20005

View Map

Refund Policy

No Refunds

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