CONTENT MARKETING in a DIGITAL WORLD
The Madison College School of Professional and Continuing Education proudly welcomes Andy Crestodina, co-founder & strategic director of Orbit Media, for a one-day session that will turn your digital world around!
Increase your online authority and visibility
Use analytics to your benefit
Generate more leads
Grow your audience
Increase profits and
Decrease marketing costs!
8:00 AM - 8:30 AM Registration
Morning General Sessions:
8:30 AM - 10:15 AM Search Optimization Masterclass & Applied Analytics: Part I
10:30 AM - 12:00 PM Search Optimization Masterclass & Applied Analytics: Part II
From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive rankings and targeted traffic.
(Included in your Registration!)
Afternoon Concurrent Sessions:
12:45 PM - 2:15 PM Social Media for Networking, Collaboration and Digital PR
People. Relationships. Networking. The key to marketing is collaboration, and it begins and ends with social media. Andy will outline a step-by-step process for building relations that lead to better content and more traffic.
12:45 PM - 2:15 PM Virtual and Augmented Reality
Journey with Madison College Marketing Instructor, Steve Noll as you experience for yourself the growing Virtual Reality hardware and applications being released every day. Is this the next frontier for marketing? See for yourself and learn how this technology is being used to take consumers to a new world!
Afternoon General Session:
2:30 PM - 4:00 PM The Why and How of Content Marketing
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer, although they may not know it! An ideal session for the marketers and business leaders responsible for driving organizational growth, regardless of the size of your marketing department or budget.