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Content Marketing for the web

Distilled

Wednesday, October 3, 2012 at 6:30 PM (PDT)

Content Marketing for the web

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In light of the popularity of #contentcrush , we thought it only right that we run a DistilledLive event focussing on one of the hottest search topics of the moment - Content!

As always, it will be an evening of catching up with industry friends (and making new ones!), drinks, and of course, great presentations.

Content Marketing - Beyond the bullsh*t

Distilled's Hannah Smith will be giving our London audience the chance to see the presentation she gave at Think Visibility in Leeds earlier in September. Content Marketing has become something of an industry buzzword, but what does it mean, what is it for, what does it cost and how do you do it? Using client case studies & examples of good and bad content marketing, Hannah will demonstrate why SEOs should care about content marketing, when and how they should leverage it, and it's benefits.

The Power of Language

Vincent Franklin, Creative Partner at Quietroom will be talking to us about the power of language. “It's all very well having great SEO, but what happens when people actually visit your site? Too often poor content lets you down and drives away your potential customers.” His presentation will be about the basic principles of good writing.

How to Scale Whilst Maintaining Quality

SEOGadget's Jon Quinton will be talking us through how quality vs. volume can be one of the biggest challenges facing SEO's. His presentation aims to leave you with actionable steps you can take away to scale your content marketing to meet the volume and quality needed to compete.  

Measuring the Value of Content Marketing using Analytics

Anna Lewis from Koozai will also be joining us to show how to measure the value of Content Marketing using Analytics. Once you've seen this presentation you'll be able to show your boss or client how beneficial it is and get them doing more! You'll also be able to identify the flops and see what works best for each site, so that you can improve each time.

We hope you can join us!

#DistilledLive

Have questions about Content Marketing for the web? Contact Distilled

When & Where


Minster Exchange
Mincing Ln
EC3R London
United Kingdom

Wednesday, October 3, 2012 at 6:30 PM (PDT)


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Organizer

Distilled

Distilled - an online marketing agency with a reputation for being experts at what we do, are pleased to announce that we are now going to be holding regular free Meetups throughout the year for those interested in online marketing, SEO, Social Media and other related topics! 

The Meetups will be a great chance for those working in the industry to meet like-minded people, network, learn something new and most of all have a fun evening!

What sets us apart from other Meetup groups? As well as giving you the opportunity to meet like-minded people, we will also be inviting carefully selected speakers to the Meetups so that you can also take away some actionable tips and tricks to incorporate into your work.

These events are not restrictive and people of all levels and abilities are welcome to come along. If that’s not enough to convince you, a drink or two will be thrown in for good measure! Hope to see you soon!

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