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Content Marketing for Communicators: Succeeding in the Attention Economy -...

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I-3 Center (Newhouse 3, Room 432)

S.I. Newhouse School of Public Communications

215 University Place

Syracuse, NY 13210

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Today’s digital landscape means that simply issuing a press release is no longer enough to increase awareness for your brand or company. Professional communicators must create, distribute and promote their own content to gain share of voice and "mind share" with the target audiences.

Join experts from integrated communications firm W2O Group for this hands-on session, which will take you through the steps of establishing objectives, determining audience interests via analytics and creating content that resonates.

All Syracuse University students and faculty are welcome. Light refreshments and soft drinks will be served. Limited seating; advance RSVP is required.

Questions? Please reach out to Lauryn Botterman at lbotterman@w2ogroup.com.

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Date and Time

Location

I-3 Center (Newhouse 3, Room 432)

S.I. Newhouse School of Public Communications

215 University Place

Syracuse, NY 13210

View Map

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