$1,243.06 – $5,517.07

CONTENT MARKETING (CM) MASTERCLASS (2 DAYS )

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Marina Bay Sands Singapore

10 Bayfront Avenue

Singapore, 018956

Singapore

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Event description
Learn how content marketing works, from how to produce the right content to measuring the effectiveness of your content.

About this Event

• A summary of the different types of marketing content, and how they differ from each other.

• How content can be used in cohesion with search engine traffic to target a particular audience.

• How to choose the right social media channels for a content marketing strategy.

• How to develop a strategy that gets the most out of your content marketing activity.

• How to produce content that promotes a product or service without it turning into a blatant sales pitch.

• How to measure content marketing activities so you know what is working and what isn’t.

WHO SHOULD ATTEND

MARKETING LEADERS who want their team to get more value from every content asset.

ENTREPRENEURS who need to grow their audience, and nurture their customers.

WRITERS who want to write enticing content for your online audience.

BLOGGERS who want to develop content strategies for their blogs that set you apart from your competitors.

CONTENT MARKETERS who want to create scalable content marketing strategy for your business that helps you turn visitors into leads and customers.

SOCIAL MEDIA MANAGERS who want to make your content more accessible to your ideal audience that enables you to generate leads.

ONLINE MARKETERS who want to hone their content marketing skills to produce high quality content that attracts your ideal leads and convert them into customers.

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AGENDA

Module 01:What is Content Marketing.

• Different forms of content marketing.

• How can it benefit your business and brand.

• How it fits into the marketing process and funnel.

Module 02: Content Marketing in Action (Case Studies).

• Content marketing in B2C.

• Content marketing in B2B.

• Content marketing in Employer Branding.

Module 03: Why Do You Want To Do Content Marketing.

• Establishing your motivation and objectives.

• Identifying and defining your target audience.

• Zeroing in what value you can provide them.

Module 04: Establish Your Baseline-Getting Ready to Start.

• Assessing your business’ capabilities and readiness.

• Setting measurable objectives and how to measure them.

• Deciding on what content platforms to go for.

Module 05:Content Creation-deation, Research & Planning.

• Importance of telling stories versus selling.

• How to find relevant story ideas for your business.

• Internal creation VS outsourcing your content creation.

Module 06: Content Creation - Written Content.

• Different types of written content & how they are used.

• Understanding SEO & Content Management Platforms (CMS).

• How to write better content - structure & techniques.

Module 07: Content Creation - Video Content.

• Different types of video content & how they are used.

• How to make the RIGHT kind of videos for different platforms (YouTube, Instagram, LinkedIn, Facebook).

• How to create videos - equipment, production, editing.

Module 08: Content Distribution & Amplification.

• Understanding the distribution process by platform.

• How to publish content - format, timing, frequency for maximum reach.

• How to amplify the reach of content with promotion, influencers, & PR.

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Date and Time

Location

Marina Bay Sands Singapore

10 Bayfront Avenue

Singapore, 018956

Singapore

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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