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Content Marketing: Beyond "Liking" and Tweeting

AAM NY Metro

Thursday, January 24, 2013 from 8:30 AM to 10:00 AM (EST)

Content Marketing: Beyond "Liking" and Tweeting

Ticket Information

Ticket Type Sales End Price Fee
AAM member Ended $30.00 $0.00
Non-member Ended $30.00 $0.00

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Event Details

Join the AAM NY and Ruben Quinones, Director of New Media at Path Interactive, for an in-depth presentation on how to build an effective content marketing campaign that will drive traffic, increase social media engagement, build authority, gain customer loyalty and encourage lead generation.

Content Marketing, whether it’s referred to as branded content, blogging, digital storytelling, or custom publishing, is a marketing technique of creating and disseminating relevant information or articles to a target audience-ultimately driving profitable customer action.

Ruben will cover areas, such as:

  • How do you measure the effectiveness of your campaign?
  • Which social media platforms are best for content marketing?
  • How the analytics of search engine ranking is changing
  • How do you segment your audience and tailor the messaging?
  • Why is Facebook's new layout a great platform for content marketing?
  • What tools are available to help track, analyze and interpret visitor data?

About Ruben
Ruben Quinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects.

Ruben is also an adjunct professor at NYU teaching search engine optimization and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.  


Have questions about Content Marketing: Beyond "Liking" and Tweeting? Contact AAM NY Metro

When & Where

Citrin Cooperman
529 5th Ave
New York, NY 10017

Thursday, January 24, 2013 from 8:30 AM to 10:00 AM (EST)

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AAM NY Metro

AAM’s NY Metro chapter aims to unite the talented network of professionals in the Greater New York City area to share resources and lessons.

The chapter consists of more than 150 marketers affiliated with the accounting industry. Events are hosted quarterly at various locations throughout the city including restaurants and area CPA firms. Meetings are most often held in the form of lunch or happy hour. Co-hosted event with non-accounting innovative companies are also planned to allow members to meet new people who could be influential in the future.

For more information about AAM NY Metro, click here.

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