San Francisco, California
London, United Kingdom
Content marketing is referred to by many names: branded content, blogging, digital storytelling, custom publishing, and the list goes on. But, no matter what term is used, experts agree that a well-planned campaign can provide a plethora of benefits for a growing business.
Please join the New York Technology Council and Ruben Quinones, Director of New Media at Path Interactive, for an in-depth presentation on how to build an effective content marketing campaign that will drive traffic, increase social media engagement, build authority, gain customer loyalty and encourage lead generation. Questions will include:
- How do you measure the effectiveness of your campaign?
- Which social media platforms are best for content marketing?
- How do you segment your audience and tailor the messaging?
- Why is Facebook's new layout a great platform for content marketing?
- What tools are available to help track, analyze and interpret visitor data?
Case studies and current trends will also be discussed.
Ruben Quinones, Director of New Media, Path Interactive
Ruben Quinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects.
Ruben is also an adjunct professor at NYU teaching search engine optimization and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program.
A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.
When & Where
NY Tech Alliance
The mission of the NY Tech Alliance is to represent, inspire, support, and help lead the New York technology community and ecosystem to create a better future for all. Created through the merger of NY Tech Meetup and the New York Technology Council, the organization has over 60,000 individual and institutional members, reflecting the full spectrum of the greater New York area tech community and making it the largest tech organization in the region. Led by CEO Jessica Lawrence Quinn and President Erik Grimmelmann, and Chaired by Andrew Rasiej, the NY Tech Alliance continues the work of its predecessor organizations, hosts a monthly Meetup at NYU’s Skirball Auditorium as well as educational and social events, and continues to focus programming and advocacy efforts on issues important to the technology sector and New York.