$250

Content Development

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SNP Communications

921 Front Street, Suite 204

San Francisco, California 94111

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Content Development covers skills-based exercises customized to build on each participant’s existing skill set to create more targeted, relevant content. Participants will actively practice exercises that help them better organize their thoughts and develop their story in a linear, logical flow. Ultimately, participants will walk away with a stronger ability to create clear, meaningful and memorable content.

Audience: You want an audience to remember your message and to do something about it. Great communicators make this happen by combining what the audience needs to hear with what you need to tell them. We teach you to identify and prioritize your audience’s interests. Then, we help you articulate what you want the audience to take away and how you want them to act.

Outline: A good outline is a roadmap to a great presentation. You’ll learn to create an outline that structures your ideas clearly, speaks to your audience’s interests and ultimately streamlines the process for creating your messaging.

Structure: What’s the best way to arrange your ideas? Big-to-small? Challenge-solution-result? Chronologically? Through case studies? We’ll give you some go-to strategies for creating a logical, linear flow.

Secret Sauce: Stories, metaphors and analogies are just a few of the tools you can use to make your message really pop. We’ll coach you to take your content from good to great.

Slides: Build your slides around your content—not the other way around. We teach you to cut the fat out of your slides, and to use graphics to support your story.

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SNP Communications

921 Front Street, Suite 204

San Francisco, California 94111

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