What is content? It is everything you post or share on your website, blog or social site; it's the emails you send the flyers you create and the menus you hand out. Without content, the internet is a bundle of wires. It's also how you build your brand, market effectively, connect with people and generate revenue - so good content, is good business.
This workshop will give practical advice on how to get started on creating high quality content for email and social that engages your target audience and creates customers.
¿Qué es el contenido? Todo lo que usted comparte en su página web, blog o red social; son los correos que usted manda, los folletos que crea y los menús que reparte. Sin contenido, el internet solo es un grupo de cables. Es como usted crea su marca, promueve eficazmente, se conecta con clientes y genera ganancias-el contenido es bueno para su negocio.
Este taller le dará consejos prácticos en como comenzar a crear contenido de alta calidad para correo y medios sociales, el cual lo ayudara a cautivar su público objetivo y crear consumidores.
Sam Winstanley started his career as a copywriter in London. When his company was acquired by a U.S. Publisher, Sam moved to Chicago to open his company’s US office. He spent 10 years in corporate marketing and product development and through that time, served many hundreds of clients with the same approach - sharing your expertise, through content, to solve people's everyday problems - that has proven so effective across all industries and sectors. Sam was a graduate of the TRP Entrepreneur Training Program (ETP) in 2015. He came looking to find a way to apply his skills in a broader business sense as an entrepreneur and since then, has opened a bakery, Smack Dab, that focuses on bringing quality, quick service breakfast food to commuters and alternative baked goods while striving to promote values of community, opportunity and sustainable agriculture through his team’s work. Smack Dab is currently open in Rogers Park and is slated to open a location in Lakeview shortly.
This free event is made possible by the generous support of our sponsors.