San Francisco, California
London, United Kingdom
Presenter: Mark Bohen, Senior Vice-President & Chief Marketing and Communications Office, Beaumont
Our speaker will share insights on the latest health care trends and discuss how rising consumer influence is transforming the industry.
Leading Health care institutions understand that the path to market leadership relies on leveraging consumer insights through a data-driven approach. The notion of serving customers and not just patients is radically changing healthcare service delivery and outreach. We will explore Beaumont case study on its rebranding efforts citing strategies that can be applied to the customer journey across multiple sectors. Mr. Bohen will share insights from Beaumont’s comprehensive research initiative involving more than 1,300 consumers.
- Insights on the latest trends in the health care industry
- How to leverage consumer insights using a data-driven approach
- Strategies for developing a differentiated and engaging ad campaign
Mark Bohen is senior vice president and chief marketing and communications officer at Beaumont Health, Michigan’s largest health care system, based on inpatient admissions and net patient revenue. In this role, Bohen will be responsible for providing operational and strategic leadership for Beaumont’s marketing and communication functions. This includes ensuring Beaumont delivers on its brand promise to patients and communities; leading digital and communications strategies; overseeing organizational messaging; and engaging internal and external stakeholders through a comprehensive marketing plan.
Before joining Beaumont in 2016, Bohen was a member of the executive team at Assurant, Inc., a Fortune 300 specialty insurance company based in New York, New York with a major focus in health care. He served as senior vice president, Marketing and Innovation, for nine years. Prior to this, Bohen served as senior vice president of Marketing and Customer Relations in Assurant’s Employee Benefits division in Kansas City, Missouri; as vice president of Consumer Marketing for McCain Foods, Inc. in Toronto; and as a brand manager for Nabisco Biscuit Company in East Hanover, New Jersey.
Bohen earned his Master of Business Administration from Duke University and a bachelor’s degree in Marketing from Syracuse University.
Location: Qazi Family Auditorium, located on west side of Beaumont near the Emergency Center
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