Connecting with Your Audience: A SciComm Workshop with Ben Young Landis

As scientists, we inherently understand the importance of our work, focusing on the experimental and analytical methods to explain the natural world or to answer policy questions. But, we often get stuck explaining the finer details of our research — which is not the best way to draw interest from public stakeholders.

Designed for students and professionals in the sciences who are new to scicomm or need a refresher, this workshop will help you find ways to communicate the big-picture implications of your work in a relaxed, relatable manner that connects with your audience.

Using our Connecting with Your Audience Worksheet, you'll get the chance to refine your talking points into clear, concise briefings tailored for specific audiences — from journalists to policymakers to industry investors.

When you successfully connect with your audience, you can help inform their decisions, inspire their curiosity, and broaden their understanding of the natural world around them. Begin exploring your scicomm practice today — and help amplify the impact of your research tomorrow!

• Seating is limited — our workshops focus on a small-group learning environment. Reserve your spot early!

• Receive a 20% discount code for this session when you share this Eventbrite link on Twitter! Be sure to follow @younglandis and include #CWYAscicomm in your tweet in order to receive the code.

• Connecting with Your Audience has been offered and taught at events such as the the Sigma Xi 2018 Annual Meeting, SETAC North America 2018 Annual Meeting, and the 2017 NorCal SETAC Annual Meeting.