Connecting The Dots in Social Media:
Combining Process and Application for Greater Nonprofit Success

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff.

All attendees will gain practical knowledge concerning the "Whys" and "Hows" of Social Media in the Nonprofit Sector and a true honad-on experience with the tools and technics that will maker implementing your strategy effectiver.

We'll discuss how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit in order to maximize ROI (Return on Investment).

Our presentation brings together some of the most influential leaders in Social Media inthe Northwest today. Individually, these educators are responsible for the viability of social meida campaigns throughout the nonprofit sector and have agreed to come together to show you how to create and maintain the best strategy for YOUR orgnaization.

Whether your organization is just getting started in social media or you are looking to foster more meaningful engagement from already established online communities this workshop will provide new opportunities. The combination of process and tactical application allow participants to apply the topics to own efforts while connecting and learning from peers.

Presenters
Zan McColloch-Lussier , DJ & Strategist, Mixtape Communications

Noland Hoshino, Co-Founder, [B]Cause Media

Ash Shepherd, Project Strategist, NPower Northwest

Topics covered:
Social Media: Why your nonprofit should care
Creating Social Media Strategies and Goals
Finding Efficiency: Listening and Time Management
The Holy Trinity: Facebook, Twitter & LinkedIn
Mastering Efficiency: Tools & Tricks
Completing the Strategic Loop: ROI & Measurement

Schedule:

Event begins promptly at 9am, Doors open at 8:30am

Lunch Break :12 Noon

Afternoon : 1pm

Conclusion : 4pm

Morning - The first half of the day will focus on the development of the “Whys & Hows” of successful strategic process. The combination of framework and monitoring management tools will help participants not only develop a plan, but practical management efficiencies as well.

Afternoon- The second half of the day will have a more tactical focus as we dive deeper into specific tools, metrics and specific examples of tips and tricks from successful campaigns.
*The workshop has been structured to allow both half-day and full-day participants to gain maximum value.

Additional Information
This workshop is part of a quarterly series of workshops hosted by Creative Cares. The workshops are intended to both build upon each other and work as stand alone training opportunities.