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Connecting Sales & Marketing: How Personas Can Drive Customer Action

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Dublin Entrepreneurial Center (DEC)

565 Metro Place South

Suite 190

Dublin, OH 43017

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Join the DEC and Rev1 on Thursday, June 15th from 11:00 am - 12:00pm

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Program:

Connecting Sales & Marketing: How Personas Can Drive Customer Action

Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.

In this one-hour session, you’ll learn:

  • how to create targeted, actionable personas that align your marketing message with the needs of your customers

  • how to get critical input from your customers and sales teams to ensure your personas are authentic

  • how to identify and prioritize campaigns targeted at driving customer action

Speakers:

Kristy Campbell, Chief Marketing Officer, Rev1 Ventures

Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She leads Rev1’s portfolio sales and marketing efforts, helping companies generate awareness, first customers and a repeatable sales pipeline.

Alicia Oddi, Director of Marketing, Rev1 Ventures

From creating new websites and social media campaigns, to producing Rev1’s Demo Day showcase for central Ohio’s high-growth startups, Alicia’s marketing expertise shines through. With creativity and flair, Alicia shows the rest of Ohio and the country how our region’s entrepreneurs are changing the world

11:45 am - 1:00 pm: Complimentary networking lunch sponsored by Buffalo Wild Wings.

Additional DEC Opportunities

• 10:00 am - 1:00 pm: Ohio SBDC of Columbus State offering Small Business Advisory Services

• 11:00 am - 1:00 pm: Additional Free Professional Small Business Advice

• Startup/Scaleup 1-on-1 with Representatives from Rev1 Ventures

• Financial 1-on-1 with Andrew Rosenbeck, 5/3rd Bank

• Human Resources 1-on-1 with Representative Tyler Abrams, Sequent

• Legal 1-on-1 with legal counsel, Carlile, Patchen & Murphy

• Accounting 1-on-1 with Rea & Associates

Location: The Dublin Entrepreneurial Center is located at 565 Metro Place South, Dublin, Ohio 43017 on the first and third floors. For more information visit our website or even better join the conversation on twitter,facebook, or LinkedIn.

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Date and Time

Location

Dublin Entrepreneurial Center (DEC)

565 Metro Place South

Suite 190

Dublin, OH 43017

View Map

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