Topic:

Why Should We Care? Connecting Product Development to Corporate Strategy

Speaker:

Jessica Sweeney, Product Strategy and Product Management Advisor, Founder of ProductCamp San Diego

Summary:

Learning objectives for this talk are:

• Create an outcomes-based roadmap using a bottoms-up approach and a top-down approach with affiliated business metrics

• Use the RICE scoring method to prioritize features when it’s otherwise difficult to quantify and communicate the value to executives

• Integrate other known frameworks metrics such as Pirate Metrics, OKRs, Opportunity Solution Trees, and Causality Trees

• Integrate customer-facing features and technical debt into a single backlog

• Build your seniority and executive presence by communicating work in terms of outcomes

About the Speaker:

Jessica Sweeney is a product strategy and management advisor to startups and growth-phase companies including American Specialty Health, Latchel, and Pendella. She has led product teams in the transformation of several industries, including consumer banking, digital publishing, scientific research, and transportation. She has also led product management, product marketing, product operations, technical publications, and user experience design teams.

Jessica was Lead Instructor for the UC San Diego Extension product management program and is the founder of ProductCamp San Diego. She speaks on product management and marketing topics for workshops and conferences, including TEDGlobal 2012, Startup San Diego, and 7CTOs.

Agenda:

• 6:30pm – Networking
• 7pm – Presentation
• 8pm – Q&A and Conversation
• 8:30pm – Wrap-up

Cancellation Policy:

There are no cancellations, transfers, or refunds allowed.