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ConnectED Monthly Talks - How to Reach an International Audience & NLS vis...
Tue, April 11, 2017, 8:30 AM – 10:00 AM BST
National Library of Scotland Business Services
This month ConnectED is at the National Library of Scotland where we will be introduced to their fabulous business facilities.
Dr Jonathan Downie, Integrity Languages
Finding the Right Professional to Help You Reach an International Audience
The explosion of the world wide web has made it possible for almost any business to be found by an international audience. Yet, it is now known that speaking only English puts you at a distinct disadvantage when doing business internationally as it limits your perspective and reduces your understanding of your potential clients. To not just reach a new audience but connect with them you need to work with the right professionals.
This short talk will look at the main professionals you will need to work with and how to find them, stories of good and bad practice, and of course, why relying on Google Translate is not going to win you any kudos … or sales. If your business could do with an international boost, this session is for you.
Dr Jonathan Downie is a consultant interpreter, writer and researcher, trading under the name, Integrity Languages. Through his business and his extensive network of industry contacts, he offers interpreting covering all the main European languages, as well as consulting on how to work more effectively with interpreters. His own interpreting practice is specialise in press and public-facing events, as well as events in arts and culture. His writing on interpreting has been published in Flight Time, the magazine of Flybe, Conference News and Executive Secretary magazine.