Conducting User Research for Startups
Saturday, April 6rd from 1:00pm - 5:00pm
Diane Loviglio, Resident Mentor at 500 Startups and ex-Mozilla User Researcher
Whether you're conducting research for a well established product/service or a startup that hasn't fully penetrated the market yet, you're going to have to talk to past, current and potential customers, so you might as well use that time effectively.
1:00 - 2:30 PM: Introductions and defining the problem you want to solve
2:30 - 3:00 PM: Planing your research and defining who you want to talk to
3:00 - 3:15 PM: Coffee Break
3:15 - 5:00 PM: Writing the interview script and conducting the actual interview
Who should attend? Founders, Product Marketers, UX Designers and Community Managers who want to interview people to gain a deeper understanding of their motivations, values, needs and behaviors. Once you understand your users - or potential users - you can build better products and know how marketing messages will resonate with them most.
Diane Loviglio is the CEO & Co-Founder of Share Some Style. She is also a Resident Mentor at 500 Startups. She was the first qualitative User Experience Researcher at Mozilla and prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University. You can follow her on Twitter @dianeloviglio.
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