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The Art, Science and Philosophy of Perfecting Your Idea for Profit

Concept Modeling in Film: For Studio Executives & Talent

Winston Perez. Concept Modeling LLC

Thursday, April 28, 2016 at 8:30 AM - Saturday, April 30, 2016 at 6:30 PM (PDT)

Concept Modeling in Film: For Studio Executives &...

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Concept Modeling in Film Seminar Ended $50,000.00 $0.00

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Event Details

Concept Modeling Seminar - On Film

Why are many of these studio blockbusters, blockbusted -- Why are these films failing? How is Concept Modeling the game changer -- a more in depth way to develop films -- the insurance against mistakes that seem obvious in hindsight.
You want to succeed with your studio film project? You want to do a great film? Want to learn the secret of Oscar winners? Come learn about Concept Modeling -- concept is the secret to making a film great. 

All the great films have that deeper level -- that something special -- Godfather, Star Wars, Shawshank, Batman, the list goes on. That deeper layer is concept. Developing it, is a skill that is different than story. It's a skill you can learn here, within this seminar.

PRESENTER: Winston Perez, Founder of Concept Modeling
As featured in the NY Times, Winston is the founder of a new film/creative/business discipline behind perfecting ideas in film; he calls it Concept Modeling. This workshop will explore how to leverage this new discipline to discover, model, breakdown and perfect your film project.

His clients include top companies like Warner Bros., NBC/Universal and Interscope Records and film makers. He has also worked with companies like AEG, Paramount, Cinefix, LACBA, and hundreds of others.

Intro: Concept in Film. Like a blueprint for a skyscraper, a perfected concept must precede story development and script writing if you want to increase your chances for success.
             - What is the secret to perfecting your film project
             - How to use a concept model to avoid major mistakes

What is Concept Modeling; Why it is a Game Changer in film. Everything, every film, every Oscar winner, starts with an idea. Every great idea is built on concept. Concept Modeling is simply a better way to perfect your film project. That’s because one key to success is found in the perfection of the hidden concepts that connect your film to the audience. 

One thing all the top film of all time have in common is a “perfected” idea. With your perfected concept in hand, the path through script writing, pitching, marketing, and ultimately creative success is streamlined. Like the proverbial mousetrap, the best films win in the marketplace. But the best movie ideas are built on concept. We address: 

Phase 1: How to do Concept Discovery on Your Film's Essence. Perfecting your idea starts with a true discovery process. Here we learn how to capture, identify elements within your film -- the ones you can see and the ones, more importantly, that you can't see.
             - Case Studies
                - Exercises
                - Discovery Modeling

Phase 2: Perfecting Your Film Project. Perfecting involves deeper analysis than one might expect at first glance. Here we develop the framework for doing that work. This is the blueprint within your idea that leads to a great creative work; it lays out your idea and the path to perfect it.

             - Case Studies
                - Exercises
                - Concept Modeling

Wrap up Phase 1 & 2 : We wrap the first two phases with a discussion on the nature and structure of ideas as it applies to your success.

Phase 3: One on One//Group on One.  Unique to our format and based on time and interest, we will schedule one-on-one sit downs with Winston, working from 6:30 backwards as time permits. First, one or more film projects will be selected for analysis in front of the group -- the rest will be alloted time slots for one-on-one consults with Winston on their specific projects. Winston may highlight key learning points between consults.  

Have questions about Concept Modeling in Film: For Studio Executives & Talent? Contact Winston Perez. Concept Modeling LLC

When & Where

Beverly HIlls, CA - Subject to Change
8840 Wilshire Blvd. #111
Westwood, CA 90211
Beverly Hills - , California 90211

Thursday, April 28, 2016 at 8:30 AM - Saturday, April 30, 2016 at 6:30 PM (PDT)

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Winston Perez. Concept Modeling LLC

Winston Perez is the founder/CEO of Concept Modeling, perfecting ideas in business, film & technology. His clients include NBC/Universal, Interscope, Warner Bros. For more information about Winston, please check out The New York Times article. For questions, please email

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