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Comprehensive Digital Marketing Workshop

AstroLabs

Friday, December 15, 2017 from 10:00 AM to 4:00 PM (Gulf Standard Time United Arab Emirates Time)

Comprehensive Digital Marketing Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird (1,100 AED) Dec 7, 2017 $300.00 $0.00
Standard Ticket (1,460 AED) Not Started $400.00 $0.00

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Event Details

This workshop is part of our Digital Marketing Track, but may be taken individually. 

Learn how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

 

WHAT WILL BE COVERED?

  • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads

  • Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups, and Keywords.

    Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)

  • Customer Retention: CRM, Newsletter, Segmentation, and Automation.

  • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).

  • Learn to Track Everything Using Google Analytics: Tag all of your URL’s with UTM parameters. using events and Goals to track conversions, and learn where to put your marketing focus.

 

WHEN WILL THIS COURSE TAKE PLACE?

This workshop will take place on Friday December 15th, 2017 from 10am-4pm. Since it's a Friday, we will have a long lunch break with catered lunch. 

 
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    WHY IS THIS COURSE RELEVANT TODAY?

    With so many online marketing channels currently available, it's difficult to figure out a smart strategy relevant to your particular business. By taking this class, you'll be able to understand how all of the different marketing channels work together, and how you can take advantage of each of them regardless of your budget.

    Marketing has already gone Digital. If you aren't keeping up with the trends, you'll be left behind. This condensed crash-course is your guide to keep up with the latest Digital Marketing skills you need to know in 2017, with practical exercises and local/international best practices. 

 

WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

  • A complete picture of all Digital Marketing Channels
  • Understanding how Digital Marketing works across channels and what channels are best for your efforts (by relating them to business and digital KPI's). 
  • How to create Ads on the Google Display Network (GDN), Facebook Ads (Demographics, Lookalike audiences), How to do basic keyword research and create ads in AdWords, How to do a basic SEO audit, and How to setup Retargeting Lists and Ads (through Google & Facebook).
  • Get on the road to becoming Google Certified in Google AdWords and Google Analytics
 
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    WILL I GET ANY CERTIFICATION?

    Yes, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.

     
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    WHO WILL BE TEACHING THIS COURSE?

    This course will be taught by the Google certified AstroLabs team.

     
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    ARE THERE ANY PREREQUISITES?

    A basic understanding of marketing is recommended, but everyone is welcome!

     
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    DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning, we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com 

     
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    WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

     
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    WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

     
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    WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

 

Have questions about Comprehensive Digital Marketing Workshop? Contact AstroLabs

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When & Where


AstroLabs Dubai

Dubai, Dubai
United Arab Emirates

Friday, December 15, 2017 from 10:00 AM to 4:00 PM (Gulf Standard Time United Arab Emirates Time)


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Organizer

AstroLabs

AstroLabs Dubai is the region’s premier coworking space for digital technology companies. We help startups set up a presence in Dubai and provide a platform for them to scale globally. Delivering practical training programs has been core to the AstroLabs mission from the beginning. AstroLabs Academy offers regular classes on digital marketing, web/mobile analytics, coding and development, data science/ big data, design, and core business skills.

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Comprehensive Digital Marketing Workshop
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