San Francisco, California
London, United Kingdom
Kate is back in Melbourne for just a couple of weeks and is hosting a sought-after two-hour workshop on community strategy and building – for new and small businesses.
Variations of this class have been previously taught across San Francisco, Melbourne and Sydney to community managers working at the likes of Airbnb, SoundCloud, IDEO, Yelp, Klout, Pocket, Eventbrite, eBay, and others.
- Community as an entity and how it differs from social media
- The role of the community manager and what skillsets are desirable
- What makes up a great community and why people get involved
- Trust-building elelemts like profiles, reviews and guidelines
- How to kick-start a new community
- How to best manage customer support and feedback requests
- How to implement a power user program
- Community metrics and analytics (that aren't vanity ones!)
- The role community plays in creating a good company culture
- How community is related to marketing, content, event management and more
- Where to start with finding community managers or how to secure a cool job
- Case studies and learning experiences from your peers
Who should attend:
- Professional community managers and social media personnel looking to further their knowledge and awareness
- Individuals interested in working in community and social media
- Individuals keen on building the local community community (double c' whammy!)
- Entrepreneurs keen on exploring how to build community around their brand or product
- Learning geeks who couldn't think of anything more fun to do on a Monday night
Kate Kendall is a community strategist and digital marketer turned entrepreneur. She's the founder and CEO of TheFetch.com – the place for professionals to discover and share what's happening in their city. The biweekly curated event emails launched out of Melbourne in 2011 and are now in cities aross the globe. She’s familiar with the Asia Pacific, European, and US markets and has a deep knowledge of city-level startup and creative initiatives. She's led community, content and growth teams for companies across the media, travel and publishing space, and was recently named a 'Community Thinker' and one of the Top 30 Digital Influencers by the Goverment's Australia Unlimited.
When & Where
Kate Kendall has been working in the social web space since 2007 and has witnessed numerous changes in community during this time. She organised Melbourne's largest digital media meetup, Social Melbourne, founded what's on guide for professionals The Fetch and is now based in the US. Follow her on Twitter as @katekendall.