Community Management for Startups
Wednesday, December 19th from 6:30 - 8:00 pm
Kate Kendall, Founder, The Fetch
The recent explosion of social media and online communities have catapulted startups such as Instagram and Airbnb to international success -- and made the community manager an essential role in many businesses. This introduction to community management is intended for entrepreneurs exploring how to build a community around their brand/product and professional community/social media managers looking to gain the knowledge and tools they need to ensure success.
We’ll cover an overview of community management; the nature and emergence of this specialized role; and ways to grow a community from scratch. We'll also look at the community's place within broader business goals, short-and long-term engagement, and resources available for community managers in the Bay Area.
At the end of the class students will:
- Understand community management as a discipline and position that differs from social media.
- Recognize the components of a good community, e.g., why people relate, participate, and return.
- Value trust-building community elements like profiles, reviews, ratings, and guidelines.
- Be able to define and set community-based analytics and metrics.
- See the link between community management and marketing communications, content strategy, and offline endeavors such as event management.
- Know the platforms, sites, and systems to use for community development and organization.
- Form connections with other attendees.
Prerequisites: Students of this class should have an intermediate level understanding of digital communications, communities, and social media tools. Though not required, it is recommended that attendees have professional experience working in a related role.
Kate Kendall is a community strategist and digital marketer turned entrepreneur. She's the founder and CEO of TheFetch.com – the place for professionals to discover and share what's happening in their city. The biweekly curated event emails launched out of Australia just over a year ago and are now in eight cities around the globe – including the San Francisco Bay Ara. She’s familiar with the Asia Pacific, European, and US markets and has a deep knowledge of city-level startup and tech initiatives. She's led community, content and growth teams for companies across the media, travel and publishing space, and has taught this class to many community managers from leading startups.
General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.
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