- What community managers are tasked with day-to-day
- What role do community managers play in marketing and broader business goals
- What skillsets do community managers need to have and develop
- How to manage the blurring lines between personal and professional
- How community management is moving beyond the days of forum moderation
- Techniques for switching off (a rarity for CMs!)
- Short- and long-term community engagement
- The importance of vision, agility and getting things done
- The role of offline in growing online
- A case study about growing a community from scratch
- The role of content in community
- Who are the community managers in Australia
- Resources and networks for community managers
- Who is hiring in Australia
- Opportunities for consulting- and freelance-based work
- What are renumeration expectations in client-side and agency settings
Who should attend:
- Professional community managers and social media personnel looking to further their knowledge and awareness
- Individuals interested in working in community management and social media
- Individuals keen on building the local community management community (double c' whammy!)
- Entrepreneurs keen on exploring how to build community around their brand or product
- Learning geeks who couldn't think of anything more fun to do on a Thursday night
You'll also receive a PDF handout with the material covered after the event.
Bio: Kate Kendall has been working in the social web space since 2007 and has witnessed numerous changes in community management during this time. She's managed communities of 5 to 500,000, organises Melbourne's most active digital media meetup, Social Melbourne, founded the what's on business guide The Fetch and a community management platform called Cloud Peeps. She was one of the first journalists to use Twitter during her time at Marketing magazine and worked as the Digital Director of Niche Media before leaving to consult to startups in recent times. In 2012, she has also taken on a role at Dumbo Feather magazine, leading community and digital activities and will be shortly heading to Silicon Valley to work and play.
Please note: this workshop has a maximum of 30 places and minimum of eight. Refunds will be given for cancellations with more than 24 hours notice.
When & Where
Kate Kendall has been working in the social web space since 2007 and has witnessed numerous changes in community during this time. She organised Melbourne's largest digital media meetup, Social Melbourne, founded what's on guide for professionals The Fetch and is now based in the US. Follow her on Twitter as @katekendall.